ROLE OF SKARDU IN BOOSTING PAKISTAN’S TOURISM

Role Of Skardu In Boosting Pakistan’s Tourism

Pakistan is a prosperous country when it comes to natural resources. This country is gifted with a vast potential to solve all its financial and economic constraints if put in the proper order. One of them is tourism. The northern areas of Pakistan are no less than a paradise for scenic beauty and natural attractions. Skardu is one of those areas.

GOVERNMENT’S INTEREST

The present government has a very keen mandate in evolving the tourism industry in Pakistan. Prime minister Imran Khan has been obvious in his policies to make Pakistan a brand in tourism. His primary aims and goals revolve around giving international recognition to the country and attracting people worldwide to invest in this beautiful country.

FEATURES

Skardu is a synonym of paradise on earth. A valley located in Gilgit Baltistan, in the extreme north of Pakistan, Skardu, can be the next big thing in the tourism industry. A valley located at the mouth of Karakoram and Himalaya mountains has pathways to some of the world’s most enormous mountains. These mountains include K2, K3, and Gasherbrum. Scenic beauty is unexplainable in words. As soon as you enter this valley, springs, streams, grassy lands, and snow-capped mountains welcome you with too much to digest. And that is not all. Changing colors of River Indus with changing seasons, a 600-year-old fort, and dunes of cold desert are also the main attractions of this beautiful valley.

CALL TO MOUNTAINEERS

The primary promotional strategy to bring tourism to Skardu is segmented to the international mountaineers. Skardu is a valley and has pathways to some of the world’s most significant mountains, so the strategy can be very nicely placed. The inauguration of airport and road constructions at Skardu ensures clean passage for all the tourists willing to visit the land. 

A LAND OF TERRORISM TOURISM

With the government’s interest, investment, and this location’s potential, Skardu can be the breakthrough in finally bringing international tourism to Pakistan. It can also break the stereotypes and global fear of Pakistan being the land of terrorism, instead, making it the land of tourism.

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