TikTok is one of the most addictive social platforms today. An application allows users to make short videos and upload them to the public. It is the fastest social media platform, with 800 million active users every month. Its active users are more than on Twitter, Snapchat, and Pinterest. The average time a user spends on TikTok every day is 52 minutes, more than on Instagram. But what is it that makes this application so addictive? This article has it all covered.


Ever wondered why TikTok models get instant fame through their videos? It’s the TikTok algorithm. The recommendation feature on the platform recommends your videos to people who watch the videos of your genre. Similarly, TikTok suggests the type of videos you usually watch and you like. This feature is why user engagement on Tiktok is more than on other platforms. Moreover, many famous people through TikTok got featured on mainstream media and hired by brands to sell their products. It attracts more audiences, especially youngsters, to try their luck and make money from this platform.


TikTok provides a free-of-cost platform to show your talent and creativity. It attracts more users because a short 15-second video can lend them the recognition they crave. You can show your paintings, art, choreography, videography, and whatnot. If you are a musician, comedian, speaker, dancer, and struggling with your career, TikTok is the platform for you. You will get recognition and fame if you are good at it, and a kick starts your career with several fans.


Another reason for TikTok addiction is the content available on it. The popular social platform has a lot of information engraved in it. Short videos, memes, religious content, music, and a lot more are available on the app. Once a person opens this application, he spends hours and hours enjoying all the content available on it. TikTok’s algorithm makes it more worthy by showing content related to the user’s taste. It includes engagement and activity, and TikTok keeps getting the hike.


Likes and dislikes are the currency of the modern world, a model on which TikTok works. It gives the attention people need by showing their work to the world. If their content gets appreciation, they get motivated and upload more. TikTok makes sure that its content reaches the right audience. It attracts more audiences to the platform and gives them the attention they need.

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